Market Samurai and How Do Videos Come up in the Google Rankings

Best keyword research tool Market Samurai Rank Tracker module can be also used to track ranking of videos in Google Search. These ranking appear as entries on normal Google search.

Everybody in SEO loves to obsess over everything that goes on with their Google rankings and their rankings with Yahoo and Bing. But there is one kind of search ranking that everyone easily seems to ignore – ranking on the second largest search engine in the world: YouTube. Generally speaking, all SEO experts believe that working and tuning websites to Google rankings is all it takes to get in the good with other search engines as well. While this might be true for every regular search engine, it isn’t true for the search engine in YouTube. Google owns YouTube. Why then do videos rank differently on both search engines?

Let’s first get with an answer to an important question – what is it that makes a video show up in Google’s universal search? If you want your video to rank well on Google, your best source of information is probably the website ReelSEO. Usually what makes your video rank well on YouTube is the same thing that makes a website rank well on Google – links, PageRank. YouTube so still uses the information present in the title, the description and the meta-keywords tags to rank a video with. Google still doesn’t know what to do with video though in its search algorithms – video or flash content. Of course, Google is working hard to try to have a way to understand video and pictures; but until it figures that one out, old-fashioned ways such as meta-tags are the only ways videos make any sense to YouTube. If you want to optimize your video for Google rankings, you can add a transcript, subtitles, annotation, the whole shebang.

To get your video hosted on your site appear in Google search results first you need to create special video sitemap containing video url, video snapshot image url, description, keywords etc and submit it to Google for indexing. Since video is still new for google, video sitemap standards keep changing. Easy way to create video sitemaps is using service from Mark Dulisse called Xml Video sitemap creator.

The best way to get your YouTube video to rank well would be to use standard SEO techniques. There is nothing you can do with the layout of the page on YouTube, because you don’t own YouTube. You can do everything possible to exploit standard title meta-tag options though.
Make sure you include url of your website in the beginning of Youtube video description. This will automatically create a “nofollow” clickbable link back to your website. Google reportedly gives less power to nofollow links, other search engines could still treat these links as being powerful links from high ranking website — Youtube.
Apart from that, do everything in your power to show Google that you have an important video. Get anchor text that is rich in keywords from someplace reliable, and use those. For the best possible of both possible worlds – getting YouTube and Google rankings together, social media should be your best bet. Once the video gets popular on Facebook and Twitter, there’ll be so much link-sending back and forth, that Google has to take notice. Of course you can’t really do much with anchor text if your video is getting shared left and right and going viral but you can do your own promoting with keywords on the side.

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